There's nothing like creating an email that you think will blow your tribes minds only to realize very few of them even opened the email. Use these fun subject line hacks to help you get a better open rate.
Some of these tips you already know, some need to be used with caution, and others should almost always be included if you really want to improve your open rates.
Ask a Question – When you start a subject line with a question, it’s a simple way to get your audience’s attention that almost always works. Make sure the question has something to do with them and the message inside.
Examples: "FIRST NAME, are you ready for ___ (insert your event)" for an event promo email, "Who's your favorite cartoon character?" for graphic tees featuring characters, "Strawberry or Watermelon?" for a body butter sale, "Sis, glossy? Or are you a matte type of girl?" for a lip gloss boutique.
Add Emojis – You can put emojis and symbols like ellipses in your subject lines as well to draw attention to it more. It’s important that the words make sense and that it’s not all symbols. Keep the emoji or symbol relevant to the content. Use them to emphasize an idea or convey emotion.
Examples: "💃🏽FIRST NAME, are you ready for ___ (insert your event)" or "Strawberry🍓 or Watermelon🍉?"
Add Numbers – When you can quantify what’s inside in some way, that is going to get attention. People like reading lists and reading stats even if they say otherwise. Stats prove it. Use numbers and information in your subject lines to get more opens.
Examples: "5 Reasons you MUST shop this weekend" or "25% off EVERYTHING!"
Use Capitals Properly – Title case doesn’t work for email messages because it looks so strange. If you use capitalization as you do in standard sentences that works best for email subject lines. Then if you choose to use caps to bring notice to a word, use it wisely such as in the examples above.
Keep it Short – Statistics show that using less than 50 characters and between six and ten words in each subject line is best in terms of opens. This helps you avoid awkward cutoffs that will stop your audience from clicking through. If most of your subscribers view your emails on their mobile device, limit your subject line to three to six words.
Personalize the Subject Line – Think outside the box with personalization. Yes, you can use their name in the subject line, such as, “Congratulations, Kara, you’re invited but act fast! You can use your name too if it’s known to them. For example, “Kathy is going live right now, don’t miss it!”.
Show Urgency – You can also elicit the feeling of urgency in your email subject lines by bringing up dates, stating you don’t want them to miss out, or other words that trigger the idea that they need to open and respond and act right now.
Use the Right from Name – If your name is well known, or anyone who works in your company is known to others, using their own name in the subject line along with branding @yourbusinessname is really better than a no-reply or generic-looking email such as info. Using yourname@yourbusiness will always be friendly and get opened more.
Get creative and have fun with your email subjects. Most importantly, let your brand personality shine through and your audience will love it!