Let's Talk About Email Deliverability


You’re spending a lot of time each week creating emails for your subscribers, but none of that will do you any good if you don’t have a decent delivery rate, right? If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a sale or building a relationship with them. Over the next couple of week’s I’ll be sharing email marketing tips to help you convert your subscribers during a time where email marketing is so important.


First and foremost, let’s discuss three tips that will help ensure your emails make it to your subscribers’ inboxes.


💛Use A Reputable Auto Responder Service - using a reputable auto responder service is the single best thing you can do to improve your chances of avoiding spam folders. Companies like Aweber, Mail Chimp and Get Response work hard at making sure they are white listed with the big Internet Service Providers and email providers like Gmail. Most auto responder companies will list their delivery stats. In addition the good ones will make sure your emails are compliant and keep you out of hot water. I personally suggest MailChimp or ActiveCampaign to my clients.


💛Set Expectations and Keep Them - Your chances of staying in the main inbox are high when your subscribers regularly open your email. The best way to ensure that – outside of providing great content that your subscribers are looking for – is to set expectations from the beginning. Let your subscribers know early on when and how often they can expect an email from you. You can even use “foreshadowing” in your messages. What’s foreshadowing you ask, basically toward the end of your email, mention that they can look for another email from you next Tuesday.


Once you’ve set those expectations do what you can to meet them. Yes, things happen every once in a while. In general though, do your best to keep your promise and email when your readers expect it. Doing this regularly will improve your open rates and thus your overall deliverability.


💛Clean Up Your List Regularly – It’s a good habit is to clean up your list regularly. If subscribers haven’t been opening your emails for the past six months, chances are good they are no longer interested in what you have to offer. Have your Business Bestie (virtual assistant) delete anyone that hasn’t opened an email from you in the past six months. If that freaks you out, or you have a seasonal business, start by deleting anyone that hasn’t looked at your emails in the past year.


Following these tips and keeping an eye on email deliverability in general will make sure your emails are being read by your subscribers and that’s the point of email marketing, isn’t it?


Next up we’ll discuss subject lines that pique your customer’s interest enough to make them click.


🥂Are you in need of a virtual assistant to manage your email marketing? The Business Bestie Team is ready to help you create an effective email campaign, design eye catching email templates, and set up your email automations so you can set it for forget it! Book a free consultation with me, Mahogany, and let’s discuss your business and your current needs.

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